The working brief
- Business
- What can someone hire you for?
- Searches
- What are people actually looking for?
- Inquiries
- Where does the connection break?
Find the mismatch
before making changes.
A clear process.
Work you can inspect.
You should know what is being built, why it is being done and what happens next.
Start with your businessClarify.
Start with the actual problem.
Services, coverage, capacity and the way you handle inquiries shape the work. We look at what is happening before deciding what to change.
A useful starting point, in plain language.
Agree.
Make the scope visible before work starts.
Define the deliverables, checks and responsibilities. Agree appropriate access and who approves wording, budget changes and launch.
A shared plan with a clear boundary.
The plan between us
- CustomerFlow
- Campaign structure
Ad & page alignment
Agreed measurement checks - Your business
- Service details
Access & approvals
Inquiry follow-up
Agreed scope. Clear responsibilities.
Build.
Connect the promise to the next step.
The search, ad and page should describe the same service. We make the commissioned changes, record the reasons and get the agreed approvals.
A connected campaign, ready for its checks.
Check.
Verify the route. Leave a useful record.
Check the agreed conversion and request delivery. Your business confirms receipt. A handover records the changes, checks, gaps and next actions.
Something you can use after the work is done.
A usable handover
- Changes
- What changed, with the reason.
- Checks
- What was tested, with any gaps.
- Next action
- Who does what, and when.
Your accounts.
Your decisions.
You keep ownership of the accounts, website, assets and records. You pay Google directly. The studio’s service fee is agreed separately, in private.
- Invited access
- Appropriate access for the agreed task. You can remove it. No shared passwords.
- Your approval
- You approve the advertising wording, budget changes and launch as agreed in the scope.
- Continuing work
- Recurring management needs useful work to do. We agree the review rhythm and when to reconsider it.
Wider website work, another channel or a newly discovered issue gets a separate scope decision.
A project or continuing management?Before sharing
an account.
Start with the situation. Access comes after the work is agreed.
What should I send first?
The service, the problem and anything you already know. A business link helps. Leave out passwords, payment details and customer personal information. We reply to clarify fit and the next conversation.
What makes an engagement workable?
A problem the business can describe, capacity for the advertised work, an authorized approver and time for feedback. Useful records help; we can discuss a practical way to keep them. Limited demand, capacity, missing access or unavailable expertise can mean narrowing or declining the work. There is no promise of a fixed number of jobs or sales.
What if records or access are missing?
We discuss a practical way to record useful information and keep pending or unverified outcomes visible. Access is limited to the task. If missing access prevents a necessary check, we resolve it or narrow the scope before proceeding.
What happens at handover?
You receive the commissioned changes, check record, change log, known gaps and next review actions. You confirm test requests arrive and approve launch where required, then respond to inquiries and keep the agreed outcome records. Further work is a separate decision.
Start with a
short conversation.
Tell us what you advertise and what needs to change.
Discuss your advertising