A Google Ads lead, a quote and a completed job are different records. Follow three examples and see what each supports.
Example inquiry ledger Example Painting Co.
Living room & hallway
Interior repaint campaign · source matched
01
The request
“Existing paint is sound with a few scuffs. Timing is flexible; please explain what you need for a quote.”
Inquiry 014
02
The owner’s reply
Dimensions and photos requested. The owner replied before preparing a quote.
03
The quote record
Not supplied.
04
Still pending.
No quote record supplied. No completion or payment record supplied.
What the record supports
An inquiry was received and answered. Its outcome is pending; it is not a won or completed job.
The next action
Owner: follow up for dimensions, then record whether a quote was issued.
Whole-home interior repaint
Whole-home campaign · source matched
01
The request
“We’re planning a whole-home interior repaint before moving in. What room and surface details do you need?”
Inquiry 015
02
The owner’s reply
Scope reviewed. The same inquiry reference stays with the quote.
03
The quote record
Recorded, with no amount supplied.
04
Completed.
JOB-015 · PAYMENT-015. Completion and paid-status references supplied.
What the record supports
The job and payment references support the recorded outcome. Keep them with the original inquiry.
The next action
Studio and owner: keep the references together and verify agreed outcome definitions in real reporting.
A painting project inquiry
No reliable campaign reference · source unmatched
01
The request
“I’d like to discuss a painting project. What information should I send?”
Inquiry 016
02
The owner’s reply
Not confirmed. Owner response review remains incomplete.
03
The quote record
Not supplied.
04
Outcome unknown.
No quote record supplied. No completion or payment record supplied.
What the record supports
An unmatched inquiry exists. It cannot be attributed to advertising or reported as a job.
The next action
Studio: check source capture. Owner: check response and outcome records. Keep the gap visible if it cannot be recovered.
Keep the inquiry reference with the job record.
The studio checks the agreed advertising and request path. Your business responds, records what was quoted and supplies the outcome evidence. Missing matches remain visible.
