Which inquiries
became work?
Google Ads conversion tracking should start with a useful request. Check the inquiry path, then connect the outcome records your business can supply.
Discuss a measurement problemExample inquiry ledger
Example Painting Co.
| Record | Campaign source | Owner outcome | Inspect record |
|---|---|---|---|
| Example 014 | Interior repaint · source matched | Still pending.Quote, completion and outcome records not supplied. | |
| Example 015 | Whole-home repaint · source matched | Completed.JOB-015 · PAYMENT-015 | |
| Example 016 | Unmatched · no reliable campaign reference | Outcome unknown.Owner review incomplete; outcome record not supplied. |
Living room & hallway
What can be concluded
A matched inquiry is not a completed job.
The next action
Follow up for dimensions, then record whether a quote was issued.
Check the connection
before trusting the count.
We review the agreed Google Ads conversion action and request path. Your business records the response, quote and job outcome. The scope names the tools and checks.
Define the right request.
Agree what counts as an accepted inquiry. A button click and a received request are different actions. Check the page, mobile path and validation.
Confirm receipt once.
Use controlled test activity to verify delivery and acknowledgment. Check refreshes, retries, duplicates and spam separately.
Carry a useful reference.
Where approved tools support it, keep the campaign and inquiry reference with the owner’s record. Missing matches stay visible.
Reconcile the outcome.
Read replied, quoted, completed and paid-status records as separate states. Tool costs and responsibility are agreed in the scope.
What needs
checking next?
The inquiries are unsuitable
Compare actual search terms with request details. Identify the mismatch before proposing an exclusion, an ad change or a better qualification question.
Why don’t conversions match our inquiries?
First compare what each system counts, the reporting dates and the conversion settings. Then check the form, delivery and source-capture path. Duplicate events, timing differences or missing records need different fixes. Keep any unresolved gap visible; a known source does not by itself show that an ad caused a job.
Can we see which inquiries became jobs?
Where the agreed tools and records support it, keep an inquiry reference with the response, quote and job record. A missing outcome stays unknown; it is not a won job. Follow the lead-tracking example.
What about calls, messages and privacy?
Calls and messages are included only where the agreed tools support them. Consent, privacy settings and blockers can leave gaps. Additional information collection requires approval.